Let’s Talk.


Coffee’s on us.

8 Market Pl., Suite 300
Baltimore, MD 21202
+1 410 800 0788

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Small agency.
Big results.

We've optimized the agency model so that you work directly with the leadership team without having to pay traditional agency prices.

An Exceptional
Track Record.

We’re the award-winning team that created the Light City festival, What Weekly Magazine, the famous Mr. Trash Wheel and many other projects that have been featured in hundreds of publications around the world.
Brooke Hall Allen
Founder and CEO
Justin Allen
Creative Strategist

What We
Stand for.

We seek to work with organizations that are aligned with our values and employ socially-responsible practices. What Works Studio is a company that is built on relationships, a drive for excellence, and outside-of-the-box thinking. Every day, we aim to embody our values: honesty, courage, originality, wit, and adaptability. Our mission is to bring people together, inspire collaboration, improve communities, and create culture.

Rave Reviews.

“The enthusiasm of Brooke Hall, founder of Light City, is infectious."

Charu Suri, Travel Pulse

“If you are from Baltimore, this next paragraph can only be about Brooke Hall and Justin Allen, founders of Light City Baltimore. What a debt we owe these two. We should parade them through town and give them the keys to this city, for they are just two regular people who have reminded us that in Baltimore this is what two people can do. This is citizenship at its finest. Two people believed in an idea that could better their city. They badgered everyone they could to make it happen. They are Baltimore’s best.”

Jen Ronald, The Baltimore Sun

"Light City U’s Creative Innovation Conference [which was developed, programmed and hosted by Brooke Hall and Justin Allen was] one of the best conferences I’ve ever attended (and I’ve attended a LOT of conferences).”

M. Kendall Ludwig

“I appreciated their vision, their passion, and the overall concept of bringing the community together.”

Calvin G. Butler Jr., CEO of BGE

"You’re talking about two people who had an idea before its time, which all entrepreneurs do."

John Cammack, Managing Partner of Cammack Associates LLC

"They have their fingers on the pulse of all things hot and creative in Charm City.”

The Guardian

"Your work was one of the reasons we were acquired and joined a national network of industry leaders. Our capacity to do phenomenal work has increased exponentially."

BJ Sing, CEO of EventEQ

"A rare combination of strategic thinker and creative executor… all of this has worked to shorten our sales cycle, which of course has led to better sales. I highly recommend What Works Studio"

Derek Gordon, Yield Software

"This new logo is fantastic! There was clearly both brilliance and God-driven inspiration behind it."

John Frisch, former CEO of Miles and Stockbridge and Chairman of Well for the Journey

Brooke is awesome, often called 'my secret weapon.'

Mike Mann

"I am starting to cry it looks so good."

David Eisele

"Brooke has boundless creative energy. She works tirelessly for clients, leveraging her deep media relationships, truly fine writing skills and strategic, big picture thinking to generate great results."

Steve Surdez

“Hall and Allen can never be accused of thinking small... They traffic in big ideas."

Baltimore Magazine

"What Works Studio is great example of how a business can be not only profitable but impactful."

Olga Brillman, Executive Director, Warnock Foundation

"Creative Genius."

Peter Hoffberger, Hoffberger Insurance Group

"What Works Studio leverages the passion for community that is so prolific in Baltimore City, demonstrating that extraordinary change and growth often start with the dedication of just a few committed individuals."

Stephanie Rawlings-Blake, Former Mayor of Baltimore City

"No one knows or leverages 21st Century new media better."

Peter Davis

How We
Measure Success.

We measure our success through a holistic lens that takes into account the overall impact our projects have on our clients in terms of ROI as well as the impact our client has on the world at large. We want to do good work with good people with the aim of making the world little better than how we found it.

Award Wins.