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Brooke Hall, 35, co-founder, Light City Baltimore; founder and CEO, What Works Studio was named 25 Women to Watch by The Baltimore Sun.

“For six years, Brooke Hall and her husband, Justin Allen, dreamed and worked to make Light City Baltimore a reality — persuading skeptics that Baltimore could stage a world-scale festival of lights and attract enough visitors to the Inner Harbor to make it an annual event. “There was a need for a grand collaboration, a beautiful shared moment for the people of Baltimore,” the Roland Park resident says. This year’s inaugural festival attracted 400,000 visitors. Insists the ever-optimistic Hall: “I think it’s only going to grow and get better.”