Brooke Hall and Justin Allen, Founders, Light City Baltimore, were named 40 Under 40 Honorees by Baltimore Business Journal.
“Allen and Hall wanted to show Baltimore to the world in the way that they saw it, and began brainstorming a way to attract positive attention to the city in a big way. So they developed Light City Baltimore, a seven-day, $4 million light installation festival that took place in the spring. And although for many the sparking, lit up attractions near the Inner Harbor was what brought them out, for Allen and Hall, the whole event was primarily meant to be an innovation center. They wanted the festival to not only inspire the people of Baltimore and beyond, but also to drive innovation and economy in the city. And it did. Light City brought over 400,000 attendees and contributed $33.8 million to the local economy.”